Google Adwords/PPC
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Google Adwords/PPC

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  • Google Adwords/PPC?Open or Close

    Google Ad Words is an online advertising service that enables advertisers to compete to display brief advertising copy to web users, based in part on keywords, predefined by the advertisers, that might link the copy to the content of web pages shown to users. Web pages from Google and from partner websites are designed to allow Google to select and display this advertising copy. Advertisers pay when users divert their browsing to seek more information about the copy displayed, and partner websites receive a portion of the income they generate.

  • How Google Adwords/PPC Work??Open or Close

    Quality Score is generally how well an ad group, keywords, ad and landing page relate to what a person is searching for, and how likely someone is to click on the ad.Adwords decide your keyword Each keyword bid determines your ad rank, which is the position where your ad shows up on the search results page for a given keyword. To be more specific, ad rank is determined by your bid for a given keyword multiplied by the quality score for that keyword.

  • Why does a website need Google Adwords/PPC?Open or Close

    Yes, every business need a google adwords. Adwords works more faster than search engine optimization. Ad Words are search engine marketing strategies to generate more traffic and leads. When search person is looking for a product, service, promotion, or anything from anywhere in the world, they’re likely going to search for it on Google. That customer is looking for you, and Adwords helps the searcher to found that ad related to your product and service you offering to them. In adword You can focus on multiple keywords at a time, turn the campaign on or off whenever you want to and Ads which appears on the top of the page get immediate visibility.

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Google Adwords/PPC

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Quality Score is generally how well an ad group, keywords, ad and landing page relate to what a person is searching for, and how likely someone is to click on the ad.Adwords decide your keyword Each keyword bid determines your ad rank, which is the position where your ad shows up on the search results page for a given keyword. To be more specific, ad rank is determined by your bid for a given keyword multiplied by the quality score for that keyword.

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Google Adwords/PPC

Yes, every business need a google adwords. Adwords works more faster than search engine optimization. Ad Words are search engine marketing strategies to generate more traffic and leads. When search person is looking for a product, service, promotion, or anything from anywhere in the world, they’re likely going to search for it on Google. That customer is looking for you, and Adwords helps the searcher to found that ad related to your product and service you offering to them. In adword You can focus on multiple keywords at a time, turn the campaign on or off whenever you want to and Ads which appears on the top of the page get immediate visibility.

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How We can helpThe SEO team’s accomplishments are as remarkable as they are diverse: from taking small stores to local domination, to aiding global brands to fend off fierce competition. Our success comes from our diversity: computer scientists, historians, developers, literature gurus, graphic designers, and even a neuroscientist provide our clients with a plethora of talents.

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Google Adwords/PPC Consultancy

We help you define your SEO objectives & develop a realistic strategy with you. You may have in-house marketing teams who require support & guidance, or you may need us to be your full SEO team. We work in both ways & advise on the best approach.

Onsite SEO

We analyse your website’s structure, internal architecture & other key elements that are weighted within the search engines algorithms to provide recommendations for improved relevancy & alignment in targeting your keywords. We advise on all aspects of SEO, from site migrations, to schema & more.

Link Building

Link Building is outdated terminology for marketing online. It’s often forgotten or not given the level of expertise & time it deserves, but links are still the fundamental signal used within scoring. Today 'link building' encompasses content marketing, PR & outreach to get people talking about your brand.

Keyword & Market Research

Solid keyword & market research help guide SEO strategy and allow us to provide realistic projections and forecasts of opportunity within your market. We don't make wild estimations or promises we can't keep.

Penalty Recovery

Our team of SEO consultants have plenty of experience in link audits & reviewing backlink profiles. We have helped websites recover from Google algorithmic penalties such as Panda & Penguin, as well as manual actions from mistakes they or a third party have made in the past.

Digital PR

We have developed close relationships & contacts with some of the most authoritative publishers, bloggers, journalists & influencers in various industries & sectors across the world. They rely on our brands for unique views, opinion & timely content.

Technical Audit

We are well known within the industry for our technical capabilities due to our industry leading SEO Spider crawling software. We provide audits which analyse your website to ensure the search engines are able to effectively discover, crawl & index your web pages for maximum visibility.

Content Marketing

The backbone of any marketing campaign is compelling content and our team of creatives, including writers, designers & developers have helped many brands get talked about in mainstream media, to industry leading publications and blogs.

Outreach

Even the most exceptional content can be lost on the web today. Our SEO outreach team connect your brand & curated content with key online influencers to get people talking about you & sharing your message.

Infographics & Interactive Content

Our team of creatives, designers & developers work alongside our SEO & content teams to ideate, research, design & create remarkable infographics & interactive content for brands that get shared across the web.

Social Media Promotion

While the search engines are still in their infancy in understanding & using social signals algorithmically in scoring, it's important to reach your audience across all channels & amplify your content & message.

Reporting & Analysis

We love data and provide monthly reporting on visibility, analytics, conversions & revenue (or value), so the performance of the campaign can be attributed back to the SEO investment & what matters to your company.

Pay Per Click (PPC) Management

Paid search marketing is the quickest and most controllable way to get your business in front of people who are looking for your products or services. Because you only pay for qualified traffic, it is easy to control the budget and return on investment for your campaign.

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What you can expect from our PPC Management

PPC Strategy

To tailor a PPC campaign that’s right for you, we will get to know your business, industry sector, competitors and USP’s. Then can we work with you to develop a strategy that’s going to deliver the results you need.

Adcopy Writing

We ensure your adverts are tightly focused to the ad group’s keywords and to the landing pages on your website; with a strong call to action and continuous testing we can be sure you’re getting the right traffic at the lowest cost you could pay.

Tracking

Without the right data, optimising a PPC campaign would just be a shot in the dark, so one of the very first things we do is to make sure the tracking is setup properly, giving us all the data we need to optimise the accounts going forward.

Implementation

We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks. It’s important to us that you own the accounts, and that you have a relationship with the network owners.

Ad Extensions

Ad extensions have become a vital part of the PPC arsenal. Ad extensions transform your adtext and give you the opportunity to stand out, over your competitors. If you’re not using ad extensions in today’s bid landscape, then you’re missing a trick.

PPC Optimisation

Ongoing optimisation will continually refine and focus the campaign to push the performance boundaries. Attention to detail is the key; A slightly higher click through rate in this Ad group, a slightly lower CPC on this keyword – it all adds up to make a massive difference.

Keywords

We'll ensure you’re targeting the most appropriate keywords and not wasting spend. We use sophisticated techniques ensuring you cover the full search landscape while avoiding the areas which aren’t right for your business.

Shopping Ads

We’ll help you set up, manage and optimise your shopping campaigns and product listing ads to promote your inventory. Our experience helps us ensure the right product shows for the right keywords.

Reporting

We produce reports which provide meaningful insight into what’s happening with your PPC campaign. What we’ve been working on, what we’ve noticed your competitors doing and how your paid search is performing against the key metrics you’re most interested in.

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Nevom Technologies Pvt Ltd always do care about its clients time and money.

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INCREASED VISIBILITY

Every business aims to reach to its core target market. Our SEO services enable every business to gain enhanced visibility by accomplishing their tailored requirements.

DESIRED RESULTS

We adopt the best marketing strategies to let you gain better ranking in major search engines. For this, our experts do complete website analysis and after that provide better results to the clients.

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ENHANCED BRAND RECOGNITION & IDENTITY

We deliver relevant content, which is accessible to your potential customers easily. This helps you attain good public exposure and get enhanced brand recognition.

ONLINE PERFORMANCE TRACKING

Our SEO reports are a perfect medium to comprehend your customers and your performance. We serve you with crucial reports that help you improve the effectiveness of your business.